Privacy policy
PRIVACY POLICY
Last updated: July 2, 2026fruitmentor operates this website, blog, and related services, including our e-commerce store hosted at shop.fruitmentor.com (collectively, the "Services"). Our e-commerce store subdomain is powered by Shopify, which enables us to provide online transaction and shopping services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, use our services, or make a purchase or other transaction using our store subdomain or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Specifically, our Shopify storefront utilizes advanced tracking tools, including the Meta Pixel and the Meta Conversions API (CAPI) under "Maximum" data-sharing settings. These technologies transmit automated data regarding your behavior on our site (such as pages viewed, items added to a cart, and completed purchases). When an order is placed, personal information including your name, email address, phone number, and delivery location is hashed (encrypted) and securely transmitted directly from our servers to Meta Platforms, Inc. This server-to-server connection operates independently of browser-level configurations and browser-based ad blockers. Meta uses this data to track ad conversions, optimize ad delivery, and build custom target audiences. You can read more about how Meta uses your Personal Information in the Meta Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:- Contact details: including your name, address, billing address, shipping address, phone number, and email address. You may also submit your name and email address to subscribe to email updates or post comments on articles.
- Financial information: including credit card, debit card, payment card information, transaction details, form of payment, and payment confirmation details.
- Account information: including your username, password, security questions, preferences and settings.
- Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel.
- Communications with us: including the information you include when sending a customer support inquiry or filling out our contact form.
- Device and Usage information: including your IP address, browser type, network connection, unique identifiers, and details regarding how and when you navigate the Services.
Personal Information Sources
We collect personal information from the following sources:- Directly from you: when you create an account, make a purchase, subscribe to updates, leave comments, or communicate with us.
- Automatically through the Services: from your device when you visit our websites through cookies and similar tracking technologies.
- From our service providers and partners: who collect or process data on our behalf to enable technology and secure fulfillment.
How We Use Your Personal Information
Depending on how you interact with us, we use your personal information to:- Provide, Tailor, and Improve the Services: process payments, fulfill orders, arrange shipping, manage accounts, and customize your shopping experience.
- Security and Fraud Prevention: authenticate accounts, ensure a secure checkout experience, and investigate malicious or illegal activity.
- Communicating with You: provide customer support, maintain our business relationship, and respond to inquiries.
- Legal Reasons: comply with applicable laws, respond to subpoenas, court orders, or warrants, and protect or defend our legal rights.
Advertising, Cookies, & Behavioral Advertising Disclosures
This website uses targeted advertising and tracking networks to enable more useful advertisements on third-party websites based on previous visits to our website. We use Google AdWords remarketing, Facebook Remarketing, and Twitter/X Tailored Audiences to deliver ads on platforms including Google, Facebook, and Twitter/X.Specifically, our Shopify storefront utilizes advanced tracking tools, including the Meta Pixel and the Meta Conversions API (CAPI) under "Maximum" data-sharing settings. These technologies transmit automated data regarding your behavior on our site (such as pages viewed, items added to a cart, and completed purchases). When an order is placed, personal information including your name, email address, phone number, and delivery location is hashed (encrypted) and securely transmitted directly from our servers to Meta Platforms, Inc. This server-to-server connection operates independently of browser-level configurations and browser-based ad blockers. Meta uses this data to track ad conversions, optimize ad delivery, and build custom target audiences. You can read more about how Meta uses your Personal Information in the Meta Privacy Policy.
- You can opt out of Meta’s targeted advertising altogether by adjusting your Facebook or Instagram account settings, or by visiting the Meta Ad Preferences page.
- You can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
- You can opt out of Twitter/X's Tailored Audiences by turning off personalization in Twitter/X's Privacy Settings as described here.
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
E-commerce Transaction & Fulfillment Data Addendum
This section applies specifically to transactions processed through our shop subdomain (shop.fruitmentor.com). We value privacy and do not sell your personal information or share your Personally Identifiable Information with third parties for the purpose of independent marketing. We disclose personal data to third-party service providers, shipping infrastructure partners, and advertising networks solely to execute your order, maintain our online storefront, and optimize marketing campaigns:- Shopify: To power our e-commerce platform and secure checkout processing.
- Meta Platforms, Inc. (Facebook and Instagram): To measure the effectiveness of our marketing, run server-to-server optimization analytics, and discover relevant audiences.
- Fulfillment Partners: Your shipping details are shared securely with our designated fulfillment and nursery partners for the explicit purpose of picking, packing, and labeling your live tree order.
- Shipping Carriers: Your address and contact information are shared with FedEx to facilitate residential home delivery and automated tracking updates.